Born from passion, perfected through experience
A shared dream that turned into a journey to redefine travel.

Alonso Álvarez de Toledo
Having lived in seven different countries, I gained a global perspective but realized Spain’s uniqueness. Now, I dedicate myself to sharing the beauty, history, and hidden gems of our country with travelers from around the world. Outside work, I enjoy running, reading, and discovering new places.
Most of all, I enjoy spending time with my wife, Leticia, and our two children, Tomás and Isabella, exploring Spain’s rich lifestyle and traditions as a family.
Virginia Irurita
After nearly two decades at Citibank in Madrid and London, I realized the corporate life wasn’t for me. My deep love for Iberian culture, history, and lifestyle led me to a new adventure: founding Made for Spain & Portugal in 1999, embracing my passion for travel and culture.
When not curating unique journeys, I split my time between my homes in Madrid, Cádiz, and the Ribera del Duero region. I find joy in reading biographies, cooking, photography, and, of course, exploring different cultures and unique traditions. At home, I cherish the simple pleasures—enjoying tapas with friends, exploring local countryside, and celebrating the art of Spanish aperitif time with good company.
Established in 1999, dedicated to deliver true cultural, fun experiences.
FROM A SHARED PASSION TO LEADING THE WAY
After decades living, working, and traveling abroad, they each had an epiphany that no one in the travel and tourism industry was doing justice promoting their own culture the incredibly rich history as well as the artistic and culinary diversity of the Iberian Peninsula.
Though scary at first, leaving the security of the office jobs behind turned out to be the easy part. And while it was exhausting work, the process of crafting from scratch what has become one of the worlds finest travel agencies has been an endless and ever-expanding adventure that continues to inspire and motivate them and the whole Made for Spain & Portugal team every day.
At the end of the day, we are hosts waiting to show the very best of these two countries and we succeed to do it every time.
