Us

Us

Made for Spain & Portugal is a luxury travel company that has been providing the ultimate bespoke travel experience on the Iberian Peninsula since 1999, creating custom-designed itineraries including experiences, transport and accommodations to fit each traveler.

In today’s world, leisure time is a truly precious commodity. By carefully adhering to our five pillars of service, we commit to offering only the very best, so that no second of your time is wasted:

Bespoke Journeys:
We custom design each and every itinerary to fit, weaving hand-selected experiences, accommodation and transport together to create a trip that is tailored to guests’ wishes and needs. You won’t find any pre-packaged trips here. Our travel consultants are highly trained to know each corner of Portugal and Spain as well as the specialties of our suppliers in order to present you with the itinerary that will fit travelers best.

Unparalleled Insider Access:
We provide guests with experiences that go above and beyond by offering access to Spain and Portugal’s most exclusive people and places. Our little black book of contacts can have travelers lunching with Portuguese royalty in a private, historical estate, experiencing the San Sebastián that only locals know via private art galleries and secret Michelin-star kitchens, exploring top sites like the Prado Museum or Palacio da Pena after hours, and getting off the beaten path visiting uncommon destinations. Our expertise and connections will have clients avoiding the crowds and living the authentic destination, usually reserved solely for those in the know, with access to closed doors.

Exceptional Connections:
We hand-pick and train each person and company we collaborate with, and our 20 years in the field have allowed us to develop exceptional relationships with these hotels, car companies, guides and hosts. This ensures preferential treatment for guests, including competitive rates, the highest quality accommodations and vehicles and exclusive amenities.

24/7 Support While Traveling:
Travelers receive round-the-clock support from a specially-assigned Guest Relations Representative during their trip. Your representative is available via phone and email for any consultations, questions, last-minute reservations, changes and cancellations. From dinner reservations to returning a suitcase that’s been left behind, we are here for you.

A Team with Values:
The basis of our what we do comes from our core values, and our team works hard to incorporate them into each task we take on, from designing an itinerary and pairing travelers with the perfect guide, to preparing final documentation and tending to you and guests during their travels:
We are hosts
We are and behave as a team
We care
We strive for excellence in all we do
We are passionate
We know well what we sell

Made for Spain & Portugal is a privately-held, debt-free company and an Allianz-covered supplier. Each trip payment we receive is deposited exclusively into that client’s trip fund and these monies are never used for alternative purposes.

Certificates of solvency and liability insurance are available upon request.

THE PEOPLE WHO MAKE IT POSSIBLE

  • Virginia Irurita

    Virginia Irurita

    Virginia Irurita was born in northern Spain in 1962 to a family of travelers. Since she can remember, she has been on the road exploring, as her father made sure that she slept in every Parador and discovered the magic of every monument, church, art collection and regional gastronomy of the Iberian Peninsula. She eventually settled down to work for Citibank in Madrid and in London for over a decade, until she realized that she could not go on living such a boring office life! It became clear that her love for the Iberian lifestyle, history, culture and art was taking her away from her work, so she decided then and there to follow her passions. She left the banking world and began the wonderful adventure of hosting travelers in Spain and Portugal by founding Made for Spain & Portugal in 1999.
    When Virginia is not traveling around the world with Made for Spain & Portugal, she splits her time between her homes in Madrid, Sotogrande and the Ribera del Duero wine region. Outside of her professional endeavors, Virginia spends her time reading biographies, cooking, taking pictures and traveling to discover other cultures and different ways of living. When she is at home in Spain, she adores aperitif time in busy tapas bars, eating out, being with friends and exploring the countryside.

  • Alonso Álvarez de Toledo

    Alonso Álvarez de Toledo

    When Alonso Álvarez de Toledo was 15 years old he found himself at the top of a ski lift, 8,000 feet over the French Alps, and thought to himself, “one day I would love to have a newspaper and a travel agency.” He wrote the bout of inspiration off as thoughts one has with a lack of oxygen, but a few short years later he became the editor of his school newspaper, and further down the line became the co-owner of Made for Spain & Portugal, one of the top travel agencies in the world!

    Son of a diplomat, Alonso has lived in 7 different countries and traveled to over 35, but he still feels there is nothing quite like Spain and Portugal and considers himself extremely lucky to be able to share these beautiful, fascinating, exciting, fun and surprising countries with travelers. When he is not in the office or traveling across the Iberian Peninsula, Alonso loves to run, ski, read, travel, be with friends and, above all, spend time with his wife, Leticia, and his two children, Tomás and Isabella. He also loves to write, and his latest creative ventures include writing a musical with a friend about freedom, love and soccer called Puskas, the Musical.

  • “But for some travelers, money isn’t the issue; it’s getting exactly what you want, when you want it. As Rozanne Silverwood of Reston, Va., says of her family’s recent two weeks with local operator Made for Spain: It was a dream trip in every way. Our guides were superb, and drivers made the experience a vacation rather than a headache. They even managed to engage our three teenage daughters in the local culture,now that’s really saying something.”

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  • “Virginia Irurita, probablemente la más veterana en este juego de anfitriones premium. En 1999 aparcó su carrera en el sector financiero y fundó Made for Spain, un receptivo de lujo centrado en el mercado estadounidense y que hoy goza de excelente reputación. Miembro de la exclusiva asociación Virtuoso, que reúne a los mejores agentes de viajes del mundo, algún que otro miembro de la lista Forbes se ha puesto en manos de esta discreta profesional cuando ha recalado en nuestro país.”

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  • Robbin Rouillard
    Travel agent at Boom Travel

    “I wanted to thank you again for your support in creating and delivering a very memorable trip for the Murphy Family… Thank you again for all of your help… Thanks again so very much and I look forward to working with you again and recommending you to other travel professional associates.”

  • Pablo Álvarez de Toledo

    Pablo Álvarez de Toledo

    Art and Culture

    Pablo holds a BFA from the Cooper Union School of Art, an MFA from Yale University and Ph.D. in Art and Entrepreneurship, Nebrija University. He is an artist, a university professor and an Academic Director with more than 20 years of experience promoting Art Education in Spain and developing an original and distinct body of work as a painter. He is thrilled to work with Made for Spain & Portugal because it allows him to share his passion for Art and for Spain's unique cultural heritage with extraordinary people.  

    “As an artist, my inspiration comes from my everyday life, looking at ordinary objects, people and surroundings. When I´m not working in my studio, you will find me either at the Prado Museum, learning from the great masters like Titian, Velazquez, Zurbaran, El Greco or Goya, who captured light and form so masterfully in their paintings, or visiting contemporary art galleries, taking the pulse of Madrid´s inspiring contemporary art scene.”

  • Pablo López Navarro

    Pablo López Navarro

    Art Historian and cinema

    Pablo is an Art Historian with a Masters in Cinema, Creative Writing and Critical Literature. He is fluent in five languages and will guide you in Madrid, Castilla y León and La Rioja wine region with contagious, fizzy enthusiasm.

    “I believe that guiding is essentially sharing: we share our knowledge and our understanding of current Spain, its people, its cheerful lifestyle, its food and wine and its mesmerizing art; but, most important, we share our fascination for our country's complexity...and the fun of being a Spaniard!”

  • David de Yzaguirre

    David de Yzaguirre

    Wine

    David de Yzaguirre is a non-practicing psychologist and a chronic observer. He lives in the same home his family established in 1132 in the Penedes wine region, surrounded by vineyards, almond trees and olive groves. Twenty-nine generations later, he feels obligated to preserve the history and landscape that cradled him and his family. White wine and Yzaguirre vermouth flow through his veins. He teaches the history and culture of wine at university, is an official Cava educator and is accredited by the Wine and Spirit Education Trust in London, aside from having studied Marketing at IESE. He has his own vineyard which he uses to learn himself, as well as teach his three children about patience, strength and passion. He is inspired by the stories behind each wine that have been hidden, forgotten and silenced, and he is passionate about sharing them with his guests. He's tasted the life of a Pedro Ximenez from 1830, collects books, and saves his very best wines to share them among friends.

    “I love what I do and I do what I love”

  • Jaume Valldeperas

    Jaume Valldeperas

    Biking, hiking and outdoors

    Jaume Valldeperas is a mountain and alpine skiing guide who considers himself obsessed with the outdoors and biking. He firmly believes that the bicycle is the transportation of the future, and the very best tool to show our cities and rural territory. He has always loved traveling, so meeting guests of different cultures and sharing different areas of Cataluña is one of his favorite part of the job, as it allows him to get to know the world through the stories travelers share with him on their journeys.

    “I have always loved to travel, which is why I love what I do!”

Affiliations and Partnerships

  • Virtuoso
  • Signature
  • Ensemble Travel
  • A-List
  • Top Travel Specialist
  • Wendy Perrin
  • Le Miami
  • Pure
  • Andalucía
  • Madrid Fine Arts Institue