We are a luxury destination management company, specialized in custom travel itineraries, services and unique experiences in Spain and Portugal. If you are looking for specialists that will provide the trip of a lifetime in Spain and Portugal we are the right company for you. We have been serving the world’s most sophisticated travelers for almost two decades now.


  • Virginia Irurita

    Virginia Irurita

    I was born in northern Spain in 1962. Coming from a family of travelers, I am always on the road exploring Spain, Portugal and the rest of the world. After more than a decade working in Citibank both in Madrid and in London, I realized I could not go on living such a boring life, so I decided to follow my passions. I love art, history, archeology, taking pictures, reading biographies and traveling to discover other cultures, and to learn about different ways of living. My favorite things about the Spanish lifestyle are the aperitif time in busy tapas bars, eating out, spending time with friends, visiting them in their homes, and exploring the countryside, and I feel right at home in Portugal, where the people share the same joy for life. I am such a fan of Spanish and Portuguese wines that I even bought a vineyard in the Ribera del Duero a few years ago, and I spend as much time as I can in the province of Cádiz, as I am enamored by the magic of Andalucía.
    It became clear that my love for the Spanish lifestyle and our history, culture and art was taking me away from my work, so I left the bank to live the wonderful adventure of hosting travelers in Spain by founding Made for Spain in 1999. But alas, over the years of planning travels throughout Spain, I began to feel that we were lacking something. My love for the Portuguese culture and history called to me constantly, and I realized that our clients were missing out on an important part of Iberia. In January 2016 we expanded our services to include Portugal, and I feel overjoyed to see how our two countries complement each other perfectly, and to watch our clients discover the same. Our company has finally become what it was always meant to be: Made for Spain & Portugal, serving inspired travelers throughout the Iberian Peninsula and our islands.

  • Alonso Álvarez de Toledo

    Alonso Álvarez de Toledo

    Once, when I was about 15 years old, I was on top of a ski lift 8,000 feet over the French Alps and I thought to myself: one day I would really love to have a newspaper and a travel agency. I assumed these were thoughts one has when lacking sufficient oxygen, but a few years later I ended up being the editor of my school newspaper, and further down the road becoming a co-owner of Made for Spain & Portugal, probably one of the best travel agencies in the world. Having lived in 7 different countries and visited around 35 countries all over the globe, I must admit there is nothing like Spain, and I feel very lucky to be able to share our beautiful, interesting, exciting, fun and surprising country with you… On a personal note, I love to run, be with my friends, read, travel (of course) and, above all, spend time with my wife, Leticia, and my two adorable children, Tomas and Isabella.

  • “But for some travelers, money isn’t the issue; it’s getting exactly what you want, when you want it. As Rozanne Silverwood of Reston, Va., says of her family’s recent two weeks with local operator Made for Spain: It was a dream trip in every way. Our guides were superb, and drivers made the experience a vacation rather than a headache. They even managed to engage our three teenage daughters in the local culture,now that’s really saying something.”

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  • “Virginia Irurita, probablemente la más veterana en este juego de anfitriones premium. En 1999 aparcó su carrera en el sector financiero y fundó Made for Spain, un receptivo de lujo centrado en el mercado estadounidense y que hoy goza de excelente reputación. Miembro de la exclusiva asociación Virtuoso, que reúne a los mejores agentes de viajes del mundo, algún que otro miembro de la lista Forbes se ha puesto en manos de esta discreta profesional cuando ha recalado en nuestro país.”

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  • Robbin Rouillard
    Travel agent at Boom Travel

    “I wanted to thank you again for your support in creating and delivering a very memorable trip for the Murphy Family… Thank you again for all of your help… Thanks again so very much and I look forward to working with you again and recommending you to other travel professional associates.”

  • Jaime Gros

    Jaime Gros


    I began my career in photography and filmmaking by working with the top Spanish photographers in international magazines, but have moved on to run my own production company. I like expressing myself through photography as it helps me transmit how I see and feel the world.

    “I used to travel because of my job, and I learned a lot of different things about travel photography from my trips. I love sharing these tips and experiences with my clients at Made for Spain & Portugal.”

  • Pablo Álvarez de Toledo

    Pablo Álvarez de Toledo

    Art and Culture

    BFA, Cooper Union School of Art. MFA, Yale University. Ph.D. in Art and Entrepreneurship, Nebrija University. I´m an artist, a University professor and an Academic Director with more than 20 years of experience promoting Art Education in Spain and developing an original and distinct body of work as a painter. Thanks to Made for Spain & Portugal I can share my passion for Art and for Spain´s unique cultural heritage with extraordinary people.  

    “As an artist, my inspiration comes from my everyday life, looking at ordinary objects, people and surroundings. When I´m not working in my studio, you will find me either at the Prado Museum, learning from the great masters like Titian, Velazquez, Zurbaran, El Greco or Goya, who captured light and form so masterfully in their paintings, or visiting contemporary art galleries, taking the pulse of Madrid´s inspiring contemporary art scene.”

  • Pablo López Navarro

    Pablo López Navarro

    Art Historian and cinema

    Pablo graduate Art Historian with masters in Cinema, Creative Writing and Literary Critic, and fluent in five languages, will guide you in Madrid, Castilla y León and Rioja wine region with contagious fizzy enthusiasm.

    “I believe that guiding is essentially sharing: we share our knowledge and our understanding of current Spain, its people, its cheerful lifestyle, its food and wine, its mesmerizing art; but, most important, we share our fascination for our country's complexity...and we share the fun of being a Spaniard!”

  • Jeff Koehler

    Jeff Koehler

    Culture and Food

    I grew up north of Seattle, studied at Gonzaga University in Spokane, Washington, and then hit the road. The next four years were spent traveling in Africa, Asia, the Middle East, and Asia.

    “I am the author of five books, including SPAIN, named by one of best cookbooks of the year by the New York Times. I have been living and writing in Barcelona since 1996.”

Awards and Affiliations

  • Virtuoso
  • Signature
  • Ensemble Travel
  • Top Travel Specialist
  • Wendy Perrin
  • Le Miami
  • Pure
  • Madrid Fine Arts Institue